More than just elbows and attitude!

We jumped into the Elbows Up sentiment early on, at the beginning of 2025 when things down south....literally started going south. Between complete nonsense about Canadian Tariffs, disrespect for our Prime Minister, and eventually even references about Canada becoming a US state, we were moved to put our thoughts and feelings about these subjects onto tangible items. We proudly wear these items ourselves - it's not just about the sales (although it DOES provide great advertising moments).

As the situation continues to develop, we find that while we still enjoy the catchphrase that captured attention from coast to coast, our focus has grown to include more of what has driven the enthusiasm for expressing our sentiments - Canadian Pride. Pride in all sorts of things that make Canada the great country that it is. The beautiful nature. Our diversity. Our Healthcare. Our Democracy. Our freedom. Our Pride in standing not only with our fellow Canadians, but with our allies in other countries.

This Canada Day, we hope everyone will take a moment to appreciate what we have. And speaking of what we have, if you have an idea that you would like to see, something that expresses your own thoughts and feelings of Pride in our country, please drop us a line and let us know. Our talented designers are incredible with what they can create, and we love to work with our fellow patriots!